A finished design must look good, communicate well and work effectively.
COMMUNICATIONS & DESIGN
We develop communication strategies for our clients based on an understanding of their audiences and objectives. Tailoured messaging combined with effective design underpin tactical delivery of the strategy to ensure your communications resonate and deliver the required outcomes.
Successful design, must marry form and function. For example, an effective website must be both visually appealing and facilitate easy navigation. Our visual designs create striking visual experiences that also function to provide information and deliver a range of functionality.
User Experience Design
Key to design effectiveness is the core way in which the user interacts with the design to reach their desired outcome. Our designs recognise that how people access information and engage with design has changed, with an expectation of less linear experiences and more self-determined discovery.
We conduct usability testing for both existing digital designs and on all our own design projects. By analysing the way in which your audience interact with your communications we can determine usability issues that are negatively effecting the user experience and help you to address them.
We have extensive experience in delivering design that is accessible to all, including people with disabilities. Our team can build accessibility measures into our digital projects to ensure that all audiences can access and interact with delivered designs.
Ensuring that the design vision, translates into an intuitive, and rewarding experience for users is required for a successful outcome. Our user testing methodology ensures that designers don’t work in a bubble and have input from testers who approach the design as your audience will.