Simply put, there is just no substitute for the experience of watching your customers try their best to navigate a system that you have designed for them. Correlate each failed attempt or disgruntled user with a tangible economic loss and you have a powerful justification for the relatively small investment that a focused program of testing requires.

Many of our clients value this input so highly that they build Focus Group Testing into every development project and wouldn't dream of launching a product without first testing user reaction. We couldn't agree more.